In 1979 Luveta opened a fabric store on main street Clark, SD and found after 10 years keeping her little store afloat was a challenge. She went on the road promoting how to recycle old blue jeans selling her own line of patterns and add on's and her business soon became
The Junk Jeans People.
She lives on a working farm and helps her husband, Steve Wicks, with a cattle operation. Her love of country living and her intrigue for making "Something from Nothing" is a perfect match for recycling old Jeans.
At a very young age, Luveta started collecting jeans not knowing that someday ..... it would become her livelihood. Curious about the workings of zippers, tack buttons, rivets and even the purpose of holes in the knees, prepared Luveta in those early years, for cutting, ripping and tearing her current creations.
At one time she tried to count the mountains of collected blues but gave up somewhere around 3,000 pairs. She most recently started perusing the second hand stores for colored jeans to add to the pile. Luveta has patterns, books, notions and many television appearances to her credit.